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| CONCEPTS FOR BRANDS | ||||
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POINT OF SALE Flagship stores / Stores Shop in Shop / Soft shops Interior / Displays |
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POINT OF INFORMATION Showrooms Exhibitions Offices |
POINT OF COMMUNICATION Fairs Events Restaurants |
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POINT OF SERVICE Service Industry Banks Media |
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[ WHAT? ] [ WHERE? ] [ WHY? ] [ WHEN? ] [ WHAT WAY? ] [ WHO? ]